Launching Shout it Loud, NO! by Afreen Rubbani

London – 24 September 2025

Shout it Loud, NO! authored and illustrated by Afreen Rubbani and published by Idara-e-Taleem-o-Aagahi, was launched at the UCL Institute of Education. This powerful book helps children understand the difference between good and bad touch, recognize the importance of trusted adults, and build the confidence to speak up when they feel unsafe. Building on the success of its Urdu edition, Zor Se Kehna, Nahi!, already endorsed and disseminated nationwide, the English version carries this vital message to international audiences. Praised by educators, child rights advocates, and public figures alike, the book is a timely step towards breaking the silence and promoting child protection and safeguarding.

From Zor Se Kehna, Nahi! to Shout it Loud, NO!

The journey began in Pakistan with the launch of the Urdu version, Zor Se Kehna, Nahi!, earlier this year across three provinces, including an official launch in Karachi. This sensitively illustrated edition was designed to empower children, caregivers, and educators with the language and confidence to talk about safety, personal boundaries, and rights. Recognised and endorsed by the Government of Pakistan, the Urdu content has been made publicly accessible by the National Curriculum Council (NCC), Ministry of Federal Education and Professional Training (MoFEPT). It is available in PDF format on the NCC website, enabling teachers, schools, and guardians to integrate it into classrooms and training nationwide. Access here. Building on this national success, the English edition Shout it Loud, NO! has now been launched for international audiences, expanding the book’s critical message of protection and empowerment beyond Pakistan.

Widespread Recognition & Praise

Both editions of the book have received overwhelming appreciation from a wide cross-section of society, including leaders in education, child rights, and public service:

Ayesha Raza Farooq – NCRC: Commended the book for its accessible yet impactful approach to educating children on safety.
Rana Hussain – Former Minister for Education, Sindh: Highlighted the importance of such tools within the curriculum.
Sarah Ahmad – CPWB: Applauded the visual and linguistic clarity for young readers.
Nadia Jamil – Actor: Strongly endorsed the book on public forums and social media.
Adeel Azhar – Actor: Praised the creative communication strategy for sensitive topics.

Highlights from the London Launch

The launch of Shout it Loud, NO! at UCL brought together distinguished voices and heartfelt reflections. The programme featured welcome remarks by Ms. Baela Raza Jamil and Ms. Naila Mir, insights from the author, a live reading, and thoughtful reviews by Asma Zubairi (UCL) and Dr. Camilla Hadi Chaudhary, PhD (University of Cambridge). The event concluded with an engaging Q&A and a book signing session, leaving participants deeply moved and inspired.

A Global Call for Protection

With its regional and now international launches, this book is breaking the silence around child abuse and equipping children and adults alike with the tools to protect, speak, and act.

Shout it Loud, NO! is available in both English and Urdu. Order your copy today for just £7.50